Life as a Successful Supreme Reseller (Sold Out Pt. 2)

Complex’s docuseries Sold Out: The Underground Economy of Supreme Resellers explores the world of reselling Supreme, where cutthroat fans do whatever it takes to purchase gear from the streetwear brand, and then sell the goods themselves for big profits. Our four-part series embeds the individuals who perpetuate this global phenomenon to get an on-the-ground look at the illicit market of Supreme apparel.



Supreme is one of the most sought after brands/streetwear brands in the world. Many line up outside Supreme stores hours and days, or stay glued to their computers, before every Thursday drop. Some even figure out hacks for copping items online. As a result, every Supreme collection or collaboration sells out in minutes, and plenty are forced to look elsewhere to purchase the apparel or accessories. 



Enter resellers. A reseller, by definition, is an individual who buys good or services with the intention of selling them for profit. Over the years, Supreme has become one of the most coveted brands on the resale market, especially given the hype around it and the label's decision to release product in tightly controlled, limited amounts.



The second episode of Sold Out: The Underground Economy of Supreme Resellers introduces some of the biggest players in this market. These resellers, all but one of whom requested to have their identities hidden, divulge information on the hush-hush, competitive nature of their businesses and break down the science behind their operations, most of which are done through eBay, PayPal, Instagram, and sometimes consignment shops. They also reveal the struggles of being a Supreme reseller (they prefer to be called “collectors” because they believe the term “resellers” has a negative connotation to it), the backlash they’ve received from the public and Supreme, the latter of which has expressed in the past its disapproval of resellers and will sometimes forbid resellers to purchase items in-store, as well as what it takes to be successful in this world. 



Chief Content Officer: Noah Callahan-Bever

Executive Producer: Marc Fernandez

Director of Video Production: Justin Lundstrom

Producers: Emily Oberg, Davy Gomez, Cornell Brown, Ross Scarano 

Associate Producers: Xavier Andrews, Olga Encarnacion

Directors: Davy Gomez, Emily Oberg

Writer: Emily Oberg, James Harris

Editor & Cinematographer Davy Gomez

Tokyo Cinematographer: David Allen

Los Angeles Cinematographer: Natalie Edgar

London Cinematographer: Beatriz Sastre

Drone Operator: Gladimir Nym

Colorist Courtney Feemster

Music Supervisor: Emily Oberg

Graphics: Brent Rollins, Jonathan Fouabi

Animation: Chi Chuang

Researchers: Kajal Patel, Asim Ismael

Sound Mixer: Speedy Morman

Production Assistants: Kajal Patel, John Tashiro, Marques Leonard

Footage Courtesy of: Mass Appeal, Flatbush Zombies, NBC News, Freshness Mag, RB Umali, Yu-Ming Wu

Barbara Kruger "Untitled" (I shop therefore I am) 1987

Courtesy: Mary Boone Gallery, New York



Featured Guests 

Executive Editor, HighSnobiety Jeff Carvalho

FMR Deputy Style Editor, COMPLEX Style Jian DeLeon

Fashion Editor, COMPLEX Style Matthew Henson

Stylist Racks Hogan

Founder, Maekan Eugene Kan

FMR Editor-in-Chief, four pins Lawrence Schlossman

Supreme Security Charles Scotti

Writer Glenn O'Brien

Reseller Andre, @SoleStreetSneakerCo

Reseller @CopVsDrop

Reseller @Kickz_N_Preme

Reseller Methikan

Reseller @Sole_Possession_

Reseller @Sole_Reserve

Collector @SolePremeCon



Special Thanks: "Donnie Kwak, Lawrence Schlossman, Glenn O'Brien, Gavin Bond, Raf Moses, Kevin Paz, Keith Cecere, Lucas Wisenthal, Leland Ware, Alexis Quintero, 

Lori Mason, Andrew Gordon, Rickey Mindlin"



Subscribe to Complex for More: http://goo.gl/PJeLOl

Check out more of Complex here:

http://www.complex.com

https://twitter.com/ComplexMag

https://www.facebook.com/complex

http://instagram.com/complexmag

https://plus.google.com/+complex/



COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.