The Science of Reselling Supreme (Sold Out Pt. 3)

Complex’s docuseries Sold Out: The Underground Economy of Supreme Resellers explores the world of reselling, where cutthroat fans do whatever it takes to purchase gear from the streetwear brand, and then sell the goods themselves for big profits. Our four-part series embeds the individuals who perpetuate this global phenomenon to get an on-the-ground look at the illicit market of Supreme apparel.



Being a Supreme reseller is no easy feat. The resale market can be lucrative—individuals can make thousands of dollars a year—but the competition is steep; everyone has their own tactics. There's more to it than lining up outside the Lafayette Street store on a Thursday morning. There's more to it than setting up an eBay account. 



The third episode of Sold Out: The Underground Economy of Supreme Resellers gets into the specifics of turning a profit flipping Supreme product. Here, the resellers make sense of how someone in their teens can earn upwards of $4,000 selling T-shirts, and exactly how one can turn this into a full-time job. They'll also break down their own individual formulas for success: researching the market, knowing which items to purchase, learning how to price products, and building credibility.



Chief Content Officer: Noah Callahan-Bever

Executive Producer: Marc Fernandez

Director of Video Production: Justin Lundstrom

Producers: Emily Oberg, Davy Gomez, Cornell Brown, Ross Scarano 

Associate Producers: Xavier Andrews, Olga Encarnacion

Directors: Davy Gomez, Emily Oberg

Writer: Emily Oberg, James Harris

Editor & Cinematographer Davy Gomez

Tokyo Cinematographer: David Allen

Los Angeles Cinematographer: Natalie Edgar

London Cinematographer: Beatriz Sastre

Drone Operator: Gladimir Nym

Colorist Courtney Feemster

Music Supervisor: Emily Oberg

Graphics: Brent Rollins, Jonathan Fouabi

Animation: Chi Chuang

Researchers: Kajal Patel, Asim Ismael

Sound Mixer: Speedy Morman

Production Assistants: Kajal Patel, John Tashiro, Marques Leonard

Footage Courtesy of: Mass Appeal, Flatbush Zombies, NBC News, Freshness Mag, RB Umali, Yu-Ming Wu

Barbara Kruger "Untitled" (I shop therefore I am) 1987

Courtesy: Mary Boone Gallery, New York



Featured Guests 

Executive Editor, HighSnobiety Jeff Carvalho

FMR Deputy Style Editor, COMPLEX Style Jian DeLeon

Fashion Editor, COMPLEX Style Matthew Henson

Stylist Racks Hogan

Founder, Maekan Eugene Kan

FMR Editor-in-Chief, four pins Lawrence Schlossman

Supreme Security Charles Scotti

Writer Glenn O'Brien

Reseller Andre, @SoleStreetSneakerCo

Reseller @CopVsDrop

Reseller @Kickz_N_Preme

Reseller Methikan

Reseller @Sole_Possession_

Reseller @Sole_Reserve

Collector @SolePremeCon



Special Thanks: "Donnie Kwak, Lawrence Schlossman, Glenn O'Brien, Gavin Bond, Raf Moses, Kevin Paz, Keith Cecere, Lucas Wisenthal, Leland Ware, Alexis Quintero, 

Lori Mason, Andrew Gordon, Rickey Mindlin"



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