The Science of Reselling Supreme (Sold Out Pt. 3)

Complex’s docuseries Sold Out: The Underground Economy of Supreme Resellers explores the world of reselling, where cutthroat fans do whatever it takes to purchase gear from the streetwear brand, and then sell the goods themselves for big profits. Our four-part series embeds the individuals who perpetuate this global phenomenon to get an on-the-ground look at the illicit market of Supreme apparel.

Being a Supreme reseller is no easy feat. The resale market can be lucrative—individuals can make thousands of dollars a year—but the competition is steep; everyone has their own tactics. There's more to it than lining up outside the Lafayette Street store on a Thursday morning. There's more to it than setting up an eBay account.

The third episode of Sold Out: The Underground Economy of Supreme Resellers gets into the specifics of turning a profit flipping Supreme product. Here, the resellers make sense of how someone in their teens can earn upwards of $4,000 selling T-shirts, and exactly how one can turn this into a full-time job. They'll also break down their own individual formulas for success: researching the market, knowing which items to purchase, learning how to price products, and building credibility.

Chief Content Officer: Noah Callahan-Bever

Executive Producer: Marc Fernandez

Director of Video Production: Justin Lundstrom

Producers: Emily Oberg, Davy Gomez, Cornell Brown, Ross Scarano

Associate Producers: Xavier Andrews, Olga Encarnacion

Directors: Davy Gomez, Emily Oberg

Writer: Emily Oberg, James Harris

Editor & Cinematographer Davy Gomez

Tokyo Cinematographer: David Allen

Los Angeles Cinematographer: Natalie Edgar

London Cinematographer: Beatriz Sastre

Drone Operator: Gladimir Nym

Colorist Courtney Feemster

Music Supervisor: Emily Oberg

Graphics: Brent Rollins, Jonathan Fouabi

Animation: Chi Chuang

Researchers: Kajal Patel, Asim Ismael

Sound Mixer: Speedy Morman

Production Assistants: Kajal Patel, John Tashiro, Marques Leonard

Footage Courtesy of: Mass Appeal, Flatbush Zombies, NBC News, Freshness Mag, RB Umali, Yu-Ming Wu

Barbara Kruger "Untitled" (I shop therefore I am) 1987

Courtesy: Mary Boone Gallery, New York

Featured Guests

Executive Editor, HighSnobiety Jeff Carvalho

FMR Deputy Style Editor, COMPLEX Style Jian DeLeon

Fashion Editor, COMPLEX Style Matthew Henson

Stylist Racks Hogan

Founder, Maekan Eugene Kan

FMR Editor-in-Chief, four pins Lawrence Schlossman

Supreme Security Charles Scotti

Writer Glenn O'Brien

Reseller Andre, @SoleStreetSneakerCo

Reseller @CopVsDrop

Reseller @Kickz_N_Preme

Reseller Methikan

Reseller @Sole_Possession_

Reseller @Sole_Reserve

Collector @SolePremeCon

Special Thanks: "Donnie Kwak, Lawrence Schlossman, Glenn O'Brien, Gavin Bond, Raf Moses, Kevin Paz, Keith Cecere, Lucas Wisenthal, Leland Ware, Alexis Quintero,

Lori Mason, Andrew Gordon, Rickey Mindlin"

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http://www.complex.com

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Inside Supreme's Underground Reselling Economy (Sold Out Pt. 1)

In 1994, James Jebbia opened the first Supreme location in a small storefront on Lafayette Street in New York. At the time, Supreme was a brand for skaters by skaters—even the design for the shop was more open so skaters could come right in with their skateboards. But today, 21 years later, Supreme is a legendary streetwear brand that’s cultivated a cult following well beyond that original fan base. Continuing to release product in tightly controlled, limited amounts, the brand is as big as it wants to be in New York, Los Angeles, and London; a titan in Japan—arguably its largest market.

Complex has covered Supreme for well over a decade (Complex was founded in 2002). Most of it was from afar; we wrote about releases or lookbooks. But for the last year or so, our Complex News team has been reporting from the Lafayette Street shop to cover in-store launches. Every story was the same: Lines snaked around the block, kids camped out for hours or days, sometimes even in subfreezing temperatures, just to get any Supreme item. Each Thursday drop was chaos. In April 2014, the NYPD canceled the Supreme x Nike Air Foamposite One in-store launch at the NYC flagship after a riot nearly broke out earlier that day.

But there was something much bigger here. We learned that many were in line to purchase gear that they’d later flip online for big profits, selling apparel and other items for as much as 1,200 percent above retail value. “We started to get to know these people and realized there was a business here and real money to be made,” explains Emily Oberg, Complex Editorial Producer and one of the directors of this documentary. While the reselling market is hardly new, and people have been selling Supreme online for years, it’s yet to be the focus of serious investigation—until now.

The first episode of Sold Out: The Underground Economy of Supreme Resellers lays the foundation for the story at hand. Legendary writer Glenn O’Brien, along with top menswear editors, make sense of the hype around Supreme and explain the brand’s success. We also introduce you to the world of Supreme reselling where $40 T-shirts can be upsold to $500.

Chief Content Officer: Noah Callahan-Bever
Executive Producer: Marc Fernandez
Director of Video Production: Justin Lundstrom
Producers: Emily Oberg, Davy Gomez, Cornell Brown, Ross Scarano
Associate Producers: Xavier Andrews, Olga Encarnacion
Directors: Davy Gomez, Emily Oberg
Writer: Emily Oberg, James Harris
Editor & Cinematographer Davy Gomez
Tokyo Cinematographer: David Allen
Los Angeles Cinematographer: Natalie Edgar
London Cinematographer: Beatriz Sastre
Drone Operator: Gladimir Nym
Colorist Courtney Feemster
Music Supervisor: Emily Oberg
Graphics: Brent Rollins, Jonathan Fouabi
Animation: Chi Chuang
Researchers: Kajal Patel, Asim Ismael
Sound Mixer: Speedy Morman
Production Assistants: Kajal Patel, John Tashiro, Marques Leonard
Footage Courtesy of: Mass Appeal, Flatbush Zombies, NBC News, Freshness Mag, RB Umali, Yu-Ming Wu
Barbara Kruger "Untitled" (I shop therefore I am) 1987
Courtesy: Mary Boone Gallery, New York

Featured Guests
Executive Editor, HighSnobiety Jeff Carvalho
FMR Deputy Style Editor, COMPLEX Style Jian DeLeon
Fashion Editor, COMPLEX Style Matthew Henson
Stylist Racks Hogan
Founder, Maekan Eugene Kan
FMR Editor-in-Chief, four pins Lawrence Schlossman
Supreme Security Charles Scotti
Writer Glenn O'Brien
Reseller Andre, @SoleStreetSneakerCo
Reseller @CopVsDrop
Reseller @Kickz_N_Preme
Reseller Methikan
Reseller @Sole_Possession_
Reseller @Sole_Reserve
Collector @SolePremeCon

Special Thanks: "Donnie Kwak, Lawrence Schlossman, Glenn O'Brien, Gavin Bond, Raf Moses, Kevin Paz, Keith Cecere, Lucas Wisenthal, Leland Ware, Alexis Quintero,
Lori Mason, Andrew Gordon, Rickey Mindlin"

Subscribe to Complex for More: http://goo.gl/PJeLOl
Check out more of Complex here:
http://www.complex.com
https://twitter.com/ComplexMag
https://www.facebook.com/complex
http://instagram.com/complexmag
https://plus.google.com/+complex/

COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

Life as a Successful Supreme Reseller (Sold Out Pt. 2)

Complex’s docuseries Sold Out: The Underground Economy of Supreme Resellers explores the world of reselling Supreme, where cutthroat fans do whatever it takes to purchase gear from the streetwear brand, and then sell the goods themselves for big profits. Our four-part series embeds the individuals who perpetuate this global phenomenon to get an on-the-ground look at the illicit market of Supreme apparel.

Supreme is one of the most sought after brands/streetwear brands in the world. Many line up outside Supreme stores hours and days, or stay glued to their computers, before every Thursday drop. Some even figure out hacks for copping items online. As a result, every Supreme collection or collaboration sells out in minutes, and plenty are forced to look elsewhere to purchase the apparel or accessories.

Enter resellers. A reseller, by definition, is an individual who buys good or services with the intention of selling them for profit. Over the years, Supreme has become one of the most coveted brands on the resale market, especially given the hype around it and the label's decision to release product in tightly controlled, limited amounts.

The second episode of Sold Out: The Underground Economy of Supreme Resellers introduces some of the biggest players in this market. These resellers, all but one of whom requested to have their identities hidden, divulge information on the hush-hush, competitive nature of their businesses and break down the science behind their operations, most of which are done through eBay, PayPal, Instagram, and sometimes consignment shops. They also reveal the struggles of being a Supreme reseller (they prefer to be called “collectors” because they believe the term “resellers” has a negative connotation to it), the backlash they’ve received from the public and Supreme, the latter of which has expressed in the past its disapproval of resellers and will sometimes forbid resellers to purchase items in-store, as well as what it takes to be successful in this world.

Chief Content Officer: Noah Callahan-Bever

Executive Producer: Marc Fernandez

Director of Video Production: Justin Lundstrom

Producers: Emily Oberg, Davy Gomez, Cornell Brown, Ross Scarano

Associate Producers: Xavier Andrews, Olga Encarnacion

Directors: Davy Gomez, Emily Oberg

Writer: Emily Oberg, James Harris

Editor & Cinematographer Davy Gomez

Tokyo Cinematographer: David Allen

Los Angeles Cinematographer: Natalie Edgar

London Cinematographer: Beatriz Sastre

Drone Operator: Gladimir Nym

Colorist Courtney Feemster

Music Supervisor: Emily Oberg

Graphics: Brent Rollins, Jonathan Fouabi

Animation: Chi Chuang

Researchers: Kajal Patel, Asim Ismael

Sound Mixer: Speedy Morman

Production Assistants: Kajal Patel, John Tashiro, Marques Leonard

Footage Courtesy of: Mass Appeal, Flatbush Zombies, NBC News, Freshness Mag, RB Umali, Yu-Ming Wu

Barbara Kruger "Untitled" (I shop therefore I am) 1987

Courtesy: Mary Boone Gallery, New York

Featured Guests

Executive Editor, HighSnobiety Jeff Carvalho

FMR Deputy Style Editor, COMPLEX Style Jian DeLeon

Fashion Editor, COMPLEX Style Matthew Henson

Stylist Racks Hogan

Founder, Maekan Eugene Kan

FMR Editor-in-Chief, four pins Lawrence Schlossman

Supreme Security Charles Scotti

Writer Glenn O'Brien

Reseller Andre, @SoleStreetSneakerCo

Reseller @CopVsDrop

Reseller @Kickz_N_Preme

Reseller Methikan

Reseller @Sole_Possession_

Reseller @Sole_Reserve

Collector @SolePremeCon

Special Thanks: "Donnie Kwak, Lawrence Schlossman, Glenn O'Brien, Gavin Bond, Raf Moses, Kevin Paz, Keith Cecere, Lucas Wisenthal, Leland Ware, Alexis Quintero,

Lori Mason, Andrew Gordon, Rickey Mindlin"

Subscribe to Complex for More: http://goo.gl/PJeLOl

Check out more of Complex here:

http://www.complex.com

https://twitter.com/ComplexMag

https://www.facebook.com/complex

http://instagram.com/complexmag

https://plus.google.com/+complex/

COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

This smartphone packs a 10-day battery (Smartphone With 10,000mAh Battery)

This smartphone packs a 10-day battery

Forget picking up a gigantic USB battery, or shoving your phone into an equally bulky battery case -- if Oukitel has its way, your phone will have the juice you need for days on end. Its upcoming K10000 smartphone has a whopping 10,000mAh battery that, under "normal" use, reportedly lasts for 10 to 15 days per charge. If this isn't just marketing fluff, you could go on a week-long vacation and still have enough energy to upload your photos before plugging in. And like some high-capacity phones, you can use any excess electricity to top up other devices.

If you read this and thought "there has to be a catch..." well, your suspicions are well-founded. The K10000's performance is quite modest, to put it mildly. You're looking at a quad-core 1GHz MediaTek processor, 720p (if 5.5-inch) screen, 8-megapixel rear camera, 2-megapixel front cam and 16GB of expandable storage. Also, don't be surprised if the 3G and LTE don't work in your corner of the globe. Think of this more as an enormous battery with a phone attached than anything else. Even so, that $240 pre-order price (it ships on January 21st) might be hard to resist if you're looking for a smartphone that will keep running through that next camping trip.

Source: http://www.engadget.com/2015/12/13/smartphone-with-10-day-battery/

Source: https://www.youtube.com/watch?v=ZxxYjJUGZjs